Evaluation Question 2

How effective is the combination of your main product and ancillary texts?

The brief of our A2 coursework was that we had to create a music video and 2 ancillary tasks to promote it. We chose to design a digi-pak and magazine advert to promote the music video. However, i didnt take part in this part of the brief due to the fact that i was solely concentrateing on editing the music video, whilst the girls completed the ancillary tasks to promote the video i had edited. We decided to use the artist from the video on both of the ancillary tasks to make sure that they were consistent throughout. We also did this for promotional reasons to make sure that every task added to the artists iconography.

When designing the three tasks we had to be open minded. We realised that we werent just designing a video, magazine and digi-pak, we were actually creating a brand for the artist. For this reason we had to research into things such as a target audience to see who our brand would be aimed at.

Before specifying your target audience, you have to look into the kind of music that you are using. As the song we had chosen (Pieces) featured two acts, we had to research them both. We discovered that both artists linked quite well musically. Chase & Status are Dj's that focus in on the Drum & Bass/Dubstep side of music. Whereas Plan B is classed as a Singer/Rapper. This makes sense in trhe song due to the fact that Chase & Status produce the instrumentals whereas Plan B supplies the vocals for the track. These artists together combine the D&B/Dubstep loversd with the Indie/Alternative fans. This means that the song reaches a broad target audience. This is why i believe these artists are in such high demand at this summers music festivals. This year Plan B will be famously opening Ibiza and Mallorca Rocks whilst Chase & Status will be entertaining the crowds in Staffordshire for this years V festival.