Rough Cut

Corrections

After editing the filming that we had I realised that some shots weren't up to scratch. This was either down to bad camera work or lighting. I have highlighted the shots below to show which shots we decided to re-do.

Location

A lot of the music videos proffessionalism depends on the locations it is shot at. For this reason we spent a long time planning where we were going to film. We have decided that we use the following locations:

Stefs House - The beginning where Rory is waiting for his girlfriend to come home.

Range Rover - The first viewing that we realise Stef is cheating on her boyfriend.

Hilton Hotel - The scenes that prove that Stef is having an affair. Rory then realises what is happening in the hotel room when he arrives.

New Barn Park - The scenes that were shot in the park with the lake in the background.

Cast

Rory Phelan

We have used Rory as our main character due to the fact that he works as a Hollister model and does performing arts. This kind of performer makes the music video look more professional.

Stef Jansen

We used Stef because we needed a female character with acting experience. Stef also does performing arts so we thought she would be a good performer to use.

Henry Goldsmith

We used Henry because he is stefs boyfriend. This way stef would be able to perform the 'cheating' storyline with him.

Animatic

Pieces Anamatic from Stefaceylauren on Vimeo.

Target Audience

We decided to use this actor due to the fact that he fits the target audiences description when dressed correctly. We dressed him with a 'hoody' because this is the stereotypical dress code for 'mainstream' society. We have made this decision because we believe that the music video will have a greater effect on the specified target audience if they can relate it to their own lives.

We have decided to target our music video at 'mainstream' people in todays society. The stereotypical mainstream person will commit petty crime, be a bit of a street rat, race their car and be known in general as a chav. These mainstream people of todays society are between the ages of 16 and 24.

UK Tribes Information and Stats Research

Mainstream

The group is described as 'A fun-loving, unassuming bunch who still rule the nation - welcome to the Mainstream.'.

This segment has little interest in ‘seeing the world’ in the future. (Index = 78 vs. all 16-24 year olds)
Having children is very important to this segment’s future (44%) compared to all 16 to 24s (39%)
34% of this segment definitely agree that they “love spending time with my family.” This is slightly more than the total for 16 to 24s (31%)

Mainstream people in society are related to the following brands and media:

Alternative

Alternative is a globalised Tribe with eclectic and influential taste in games, music and film, but no real need for fashion.

This segment ‘definitely agreed’ that they “like to share music with my mates” more often than all other segments (Index = 117 vs. all 16 to 24s)

They loved going to gigs more than most

(47% definitely agreed compared with 29% of all 16 to 24s) Only 9% saw having ‘a high powered job’ as ‘very important’ to their future. This contrasted negatively with the total of 16% for all 16 to 24s.

Alternative people in society are related to the following brands:

Source http://uktribes.com/mainstream

Storyboard

We decided to create a storyboard so that we knew exactly what happened throughout the narrative of our music video. We also thought that it would be a good idea to note down what is happening in each shot to give us an idea when we relate back to the storyboard of what we were planning to do. With these drawing we now plan to go on and produce an animatic of our music video which will include our music.